How Interior Signage Can Help Your Business's Visibility

Interior signs are just as much an element of your company branding as they are part of your building's interior design. When designing or updating your company's signage, there are many considerations to keep in mind. The elements that make up this subtle but significant component of your branding must all work together to promote customer awareness, increase visibility and enhance workforce productivity. Here are ways that you can use interior signage to improve your company's visibility and boost your workforce's productivity: 

Color: 

Your signage should be consistent with your company branding colors. When creating ADA-compliant space designed for your company, space, and its components must be consistent with your brand so that users can easily identify them. This is especially true with your floor and ceiling signage. Words and characters should have high visual contrast with the sign background, particularly for color and font size. 

Shape: 

Custom indoor signage can be created in a wide range of shapes, including rectangles, ovals, and circular curves. When it comes to lobby and reception floor signs, creating unique shapes can help your company stand out, as well as help customers find restrooms and other important areas of your facility. In addition, by varying shapes, you can add drama and uniqueness to your interior signage. 

Layout: 

Custom interior signs can come in a variety of configurations. Some options include single-line and double-line graphics, custom layouts, and multi-line graphics. While a single-line layout offers limited flexibility, double-line signage allows your company to express more information, such as your logo and slogan, on one side of the sign and less on the other. Multi-line signage is ideal for large indoor signs or lobby signs since the sign background can be enlarged and expanded to show additional information. This allows your business to maximize the space on your indoor signage. 

Directional:

Your custom interior signs must be designed with directional guidance in mind. Customers often spend a significant portion of their time in a public environment, and your signage should provide them with clear guidance as to where to go. Whether your signage is directional or not, it should always be simple to read and simple to navigate. Working with a sign company is the best method to ensure that your interior and outdoor signage goods are easy to locate and utilize. 

If you're looking to spruce up the look of your facility, and you've got limited space and wall and floor space to work with, there is no better way to do so than with custom indoor signs. Businesses that offer indoor signage can make all the difference in a consumer's visit to your business. The way that an interior sign look has a lot to do with how much your facility draws in visitors and how much revenue you earn at the end of the month. Make sure that your sign company works closely with you throughout the design process. If you're not confident with your design abilities, they'll be happy to give you input until they feel comfortable that your interior signs will deliver the results you are after. Your sign company can transform your office space into something more beautiful and welcoming than you ever thought possible.